Google Ads ad rank is determined by a real-time auction where your bid amount is combined with the Quality Score of your ads, keywords, and landing pages to predict performance. As of early 2026, Google prioritises ads most likely to deliver a positive user experience and conversion, meaning a high ad rank isn’t just about spending more.
- Quality Score Optimisation: Current systems include a more granular Quality Score assessment, factoring in mobile-first indexing and page experience signals – crucial for the majority of Australian searches.
- Keyword Relevance & Grouping: Tightly themed ad groups with highly relevant keywords are essential. Google now features AI-powered keyword suggestions that identify long-tail opportunities specific to Australian search intent.
- Ad Strength & Extensions: Utilising all relevant ad extensions (sitelinks, callouts, structured snippets, location extensions) significantly boosts ad strength and visibility.
- Landing Page Experience: Fast loading speeds, mobile responsiveness, and clear calls to action are paramount. Google’s Page Experience Update continues to heavily influence rankings.
In 2026, Australian businesses must also be mindful of evolving privacy regulations and Google’s Privacy Sandbox initiatives. Maintaining compliance with Australian Consumer Law regarding ad copy and landing page claims is also vital to avoid penalties and maintain a strong Quality Score. Competition for key terms is also increasing, making optimisation even more critical.
Instead of navigating these complex technical requirements yourself, let our team at ROI.com.au handle your Google Ads strategy. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can improve your ad rank and maximise your return on investment.
