LinkedIn ads for lead generation work by directly capturing prospect information – like name, email, and job title – *within* the LinkedIn platform, bypassing the need to immediately direct users to a landing page. As of early 2026, this is primarily achieved through Lead Gen Forms, integrated with LinkedIn’s robust targeting capabilities.
- Lead Gen Forms: These pre-filled forms, now featuring advanced customisation options, significantly increase conversion rates as users don’t have to manually type details.
- Matched Audiences: LinkedIn’s current systems include the ability to upload customer lists (compliant with Australian Privacy Principles) to create ‘Matched Audiences’ for highly targeted campaigns.
- Website Demographics: LinkedIn now features enhanced website demographic data, allowing you to target users based on the companies they work for and their roles, even if they haven’t directly engaged with your LinkedIn page.
- Conversation Ads: These interactive ad formats allow for a more engaging initial touchpoint, guiding prospects towards a lead form through a conversational experience.
In 2026, Australian businesses need to be particularly mindful of data privacy regulations when utilising LinkedIn Lead Gen Forms. Ensuring compliance with the Australian Privacy Principles (APPs) and obtaining explicit consent for marketing communications is crucial. LinkedIn’s platform provides tools to manage consent, but understanding your obligations remains paramount.
Instead of navigating the complexities of LinkedIn’s ad platform, audience targeting, and Australian compliance, let ROI.com.au handle your lead generation. We can take care of all this for you. Contact our team today to discuss a tailored LinkedIn advertising strategy for your business.
