Tracking AI-generated content citations in Australia in 2026 relies heavily on platforms integrating with the evolving Australian Copyright Agency’s (Copyright Agency) digital rights management (DRM) systems and utilising blockchain-based verification technologies.
As of December 2025, platforms like Brand24 and Mention – popular with Australian SMEs – now include ‘AI Content Detection’ features. These don’t directly track *citations* but identify potential AI-generated text online. In 2026, these platforms are integrating with the Copyright Agency’s planned ‘Content Authenticity Initiative’ (CAI) adoption, which uses cryptographic signatures embedded in digital content. This allows verification of origin and edits. The CAI, rolling out nationally throughout 2026, will create a publicly auditable record of content creation and modification. Australian businesses can access CAI data via API integration with their chosen social listening or brand monitoring tool, allowing them to identify instances where their AI-generated content has been reused and, crucially, whether appropriate attribution has been applied. Pricing for API access to CAI data is expected to be tiered, with options suitable for small businesses. Currently, these systems focus on text and images; video and audio citation tracking is anticipated to be more robust by late 2026.
Essentially, the system functions by embedding verifiable metadata within AI-generated content, allowing platforms to track its usage and confirm proper citation through the Copyright Agency’s CAI infrastructure.
