As of December 2025, ‘ChatGPT advertising’ primarily refers to utilising OpenAI’s advertising platform – currently known as ‘OpenAI Ads’ – to promote content generated *by* ChatGPT, or to target audiences likely to engage with AI-driven content, rather than advertising *within* the ChatGPT interface itself. The core mechanism involves leveraging OpenAI’s data on user interactions with its models to deliver ads on external networks.
OpenAI Ads, launched in late 2024 and fully available in Australia by mid-2025, functions as a demand-side platform (DSP). It allows advertisers to bid on ad space across a network of publishers, using targeting parameters informed by OpenAI’s understanding of user intent. Currently, targeting options include users who have demonstrated interest in topics related to AI, automation, or specific industries relevant to B2B marketing. The platform now includes integration with major Australian ad tech providers like Sizmek and The Trade Desk, facilitating campaign management. Pricing operates on a cost-per-click (CPC) model, with average CPCs for B2B keywords in Australia ranging from AUD $2.50 to $8.00 as of December 2025. OpenAI is planning to introduce more granular targeting options based on ChatGPT usage patterns in 2026, and a beta program for custom audience uploads is expected in early 2027.
Essentially, OpenAI Ads uses data derived from ChatGPT user behaviour to enable more targeted advertising campaigns on the broader internet, functioning as a sophisticated DSP for AI-adjacent audiences.
