As of December 2025, ChatGPT – specifically the GPT-4 and GPT-4 Turbo models available through the OpenAI platform and integrated into tools like Microsoft Copilot – can assist with various aspects of local SEO by generating text-based content and analysing data, but it doesn’t directly interact with Google’s search algorithms.
ChatGPT functions as a large language model (LLM). It’s trained on a massive dataset of text and code, allowing it to understand and generate human-like text. In 2026, this means it can create Google Business Profile descriptions, draft location-specific webpage content, summarise customer reviews for sentiment analysis, and generate ideas for local keyword variations. Currently, OpenAI’s services are accessible in Australia with data residency options becoming more prevalent to address Australian data sovereignty concerns. The platform now includes features like custom instructions, allowing users to tailor responses to specific brand voices and local market nuances. While ChatGPT can process data in multiple languages, including Australian English, it doesn’t have direct access to real-time search ranking data or Google’s local pack algorithms. Announced in late 2025, OpenAI’s 2027 roadmap includes potential API integrations with more SEO-specific tools, but these are not yet available.
Essentially, ChatGPT operates as a content creation and analysis tool, providing text-based outputs that can *inform* a local SEO strategy, but it doesn’t *execute* that strategy directly.
