As of December 2025, ChatGPT, through the OpenAI API and integrated marketing platforms, functions as a natural language processing (NLP) tool capable of generating title tag variations based on provided keywords, page content summaries, and specified character limits. It doesn’t directly *implement* title tags, but provides text output for use within content management systems (CMS) or SEO tools.
In 2026, most Australian marketing platforms – including those popular with SMBs like HubSpot, Semrush, and Sitecore – now include direct ChatGPT integrations. These integrations typically work via API keys, allowing users to input a target keyword (e.g., “plumber Sydney”), a brief description of the page’s content, and desired title tag length (currently, Google displays approximately 60 characters). ChatGPT then generates multiple title tag options. The OpenAI API pricing in Australia remains USD-based, with conversion rates fluctuating; platform providers often bundle API access into their subscription tiers. These integrations currently focus on text generation and do not automatically assess for keyword stuffing or compliance with Google’s evolving search quality guidelines. Announced for 2027, OpenAI plans to introduce a ‘Search Relevance Score’ within the API, providing a predictive metric for potential Google ranking impact, but this is not yet available.
ChatGPT operates as a text generation engine, providing options for title tags based on the input it receives and the parameters set within the integrated marketing platform.
