Yes, you can have multiple Google Business Profiles (GBPs) in Australia, but only if each profile represents a distinct business location offering different services or products. Google’s guidelines, as of December 2025, permit multiple listings for businesses with physically separate storefronts, even if they operate under the same business name.
The core mechanism relies on Google’s verification process. Each GBP requires independent verification, typically via postcard, phone, or email, confirming the physical address. Currently, Google uses its automated systems to detect potential duplicates, and businesses may receive notifications requesting clarification if multiple profiles are flagged. The Local Services Ads platform, now integrated with GBP in Australia, also considers listing uniqueness when displaying ads. In December 2025, Google’s primary business verification system supports verification of service-area businesses without a storefront, but these are still subject to review for compliance with representation guidelines. Google has announced in late 2025 that in 2027, they will be rolling out enhanced location-based verification utilising geospatial data for improved accuracy.
Ultimately, the Google Business Profile system functions by associating a unique business name and address with a specific location, and allowing multiple such associations where legitimate, independently operating business locations exist.
