Increasing clicks on Google Ads in Australia relies on improving your ad’s visibility and relevance to users searching on Google. This is primarily achieved through Google’s auction system, where advertisers bid on keywords and ad placements, and Quality Score – a metric assessing ad quality and landing page experience – significantly influences ad rank and cost-per-click (CPC).
As of December 2025, Google Ads’ Smart Bidding strategies, utilising machine learning, automatically optimise bids to maximise clicks while aiming for a target cost-per-acquisition (CPA) or return on ad spend (ROAS). Performance Max campaigns, now available to all Australian businesses, leverage Google’s AI across all Google Ads inventory – Search, Display, YouTube, Discover, Gmail, and Maps – to find converting customers. The system considers over 100 signals in real-time. Google’s Responsive Search Ads (RSAs) allow multiple headlines and descriptions, which Google dynamically combines to show the most relevant combination to each user. Australia’s ACCC guidelines regarding truth in advertising apply to all ad copy, and Google’s policies are enforced locally. Currently, Google Ads supports AUD currency and Australian business address verification.
Ultimately, Google Ads generates clicks by matching user search queries with relevant ads, ranked by a combination of bid amount and Quality Score, and optimised by automated bidding strategies.
