Yes, ChatGPT, as of December 2025, can assist in optimising existing website content for Search Engine Optimisation (SEO) in Australia by analysing text and suggesting revisions based on identified patterns and data. This functionality operates through Large Language Model (LLM) processing, where the system identifies keywords, readability issues, and potential areas for improvement against specified criteria.
Currently, ChatGPT’s optimisation capabilities rely on its access to a vast dataset of web content, continually updated to reflect changes in search algorithms – including those used by Google Australia. In December 2025, the platform now includes features allowing users to input existing URLs or copy-paste content, specify target keywords relevant to the Australian market, and request revisions for meta descriptions, title tags, and body text. The system generates suggestions based on factors like keyword density, semantic relevance, and readability scores (e.g., Flesch-Kincaid). Integration with SEO analysis tools like Semrush and Ahrefs via API is common practice in 2026, allowing ChatGPT to incorporate real-time search volume and competition data. Data privacy is managed under Australian Privacy Principles (APPs) when using enterprise versions of the platform. Announced for 2027 is a planned feature to automatically update content directly within popular Australian CMS platforms like WordPress and Squarespace.
Essentially, ChatGPT functions as an AI-powered content editor, identifying and suggesting changes to improve a webpage’s alignment with SEO best practices and target keywords.
