ChatGPT, as a large language model, and traditional Search Engine Optimisation (SEO) are fundamentally different approaches to online visibility; SEO focuses on improving a website’s ranking in search engine results pages (SERPs) through algorithmic factors, while ChatGPT generates text-based content in response to prompts.
Traditional SEO in Australia, as of December 2025, relies on optimising website content and structure for Google’s algorithms. This includes keyword research targeting Australian search terms, technical SEO (site speed, mobile-friendliness, schema markup), on-page optimisation (title tags, meta descriptions, header tags), and off-page optimisation (link building from reputable .au domains). Google’s core updates, occurring several times annually, continually refine ranking factors. ChatGPT, currently, doesn’t directly impact Google rankings. However, it’s used by Australian businesses to *create* content for SEO – blog posts, product descriptions, etc. – but Google assesses this content based on its quality and originality, not the fact it was AI-generated. In 2026, Google’s AI-powered search features will likely increase, potentially changing how content is displayed in SERPs, but the underlying need for relevant, high-quality content remains. ChatGPT Plus for Business, available in Australia, now includes team collaboration features and API access for integration with marketing platforms.
Ultimately, SEO is a long-term strategy focused on algorithmic ranking, while ChatGPT is a content generation tool that can *support* SEO efforts by producing text-based materials.
