As of December 2025, directly scheduling advertisements *within* ChatGPT itself isn’t possible. Advertising connected to ChatGPT functionality currently operates through platforms like Microsoft Advertising and Google Ads, leveraging their existing ad scheduling features to target audiences likely to engage with AI-powered search or content experiences.

These platforms now include options to target users based on their demonstrated interest in AI, or those utilising Microsoft’s Copilot (which integrates ChatGPT). In 2026, this capability is expected to expand. Microsoft Advertising, available to Australian businesses, allows for granular scheduling – specifying days, times, and even location targeting. Google Ads offers similar functionality, with features like ‘Ad Scheduling’ and ‘Dayparting’. Both platforms operate on an auction-based system where advertisers bid on keywords and audience segments. Australian businesses should also be aware of the Australian Competition and Consumer Commission (ACCC) guidelines regarding truth in advertising when using AI-generated content in ads. Pricing is determined by the auction system and ad quality score, not directly by OpenAI or Microsoft.

Essentially, advertising related to ChatGPT in 2026 will continue to function through established digital advertising platforms, utilising their scheduling tools to reach relevant audiences.