Yes, Google Analytics 4 (GA4) is fully compatible with WordPress websites as of December 2025. Compatibility is achieved through the use of a tracking code – a small snippet of JavaScript – that is added to your WordPress site, allowing it to send data to GA4 servers.
Currently, there are several methods for implementing this code. The most common is using a dedicated GA4 plugin, such as Site Kit by Google, MonsterInsights, or GA Google Analytics. These plugins simplify the process by automatically inserting the tracking code into your website’s header or footer. Alternatively, you can manually add the GA4 tracking code directly into your WordPress theme’s files or using a code injection plugin. GA4’s data streams, introduced in 2023, now support enhanced measurement which automatically tracks events like outbound clicks and file downloads without requiring custom code. Data residency options, important for Australian businesses considering data privacy regulations, allow data to be processed within Australia, though this is a configuration choice made during GA4 setup. As of December 2025, GA4 integrates with Google Tag Manager, providing a centralised system for managing all website tags, including GA4. In 2026, Google plans to further refine GA4’s machine learning capabilities for predictive metrics.
Essentially, GA4 functions by collecting user interaction data from your WordPress website via a tracking code and transmitting it to Google’s servers for analysis.
