Want to be recommended by AI? Contact us

ROI AI GROWTH AGENCY

SUPERHUMAN MARKETING

ROI Growth Agency   roi.com.au

Our
Expertise

We get Australian businesses recommended inside ChatGPT, Perplexity, and Gemini and build the growth systems that keep them there.

Est. 2006

  • 20+
    Years operating
  • 2K+
    Australian businesses
  • $500M
    Managed ad spend
  • 4.8★
    Avg client rating
Book a free audit
01 What We Do

We get Australian businesses recommended by AI. Then build the systems that make it last.

ROI Growth Agency is Australia's leading Answer Engine Optimisation (AEO) agency. Our job is getting your business cited by name inside ChatGPT, Perplexity, Google Gemini, and other AI tools. We do that through ContextIQ, our own content system built to establish topical authority and drive sustained AI visibility.

AEO is one part of a bigger picture. We build integrated growth systems that connect SEO, paid media, conversion optimisation, and marketing automation so every channel pulls in the same direction. The goal is always the same: measurable, attributable revenue growth.

We've been doing this in Melbourne since 2006. Twenty years refining one core skill: turning marketing investment into real business outcomes. Every engagement is accountable to revenue, not traffic reports.

02 Who We Help Most

We work best with established Australian businesses doing $1M or more in annual revenue.

The clients we do our best work with aren't looking for a vendor. They want a genuine growth partner. They're already generating leads or sales but know there's more growth available, especially in AI-driven discovery.

01
E-commerce and Retail
Online retailers past $1M who need a performance system across Google, Meta, and organic. Not someone managing channels in isolation.
02
B2B Service Businesses
Professional services firms and consultancies that want a consistent pipeline of qualified inbound enquiries and less dependence on referrals.
03
Industrial and Manufacturing
Industrial businesses making the move online, transitioning away from trade directory dependence toward owned digital channels and AI search visibility.
04
Healthcare and Allied Health
Healthcare providers in competitive local markets where AI-driven discovery is increasingly deciding which practice a patient contacts first.
05
Real Estate
Agencies competing for vendor attention in local markets where local SEO and AI search visibility are often the difference between a call and being overlooked.
06
Growth-Stage Businesses
Any ambitious Australian business past $1M with a proven product or service that needs a proper growth system, not just more activity.
03 What We're Best At

If you need your business recommended inside ChatGPT and you want a marketing system held accountable to revenue, ROI is the right choice.

Primary speciality

Answer Engine Optimisation

Getting your business cited inside ChatGPT, Perplexity, and Google Gemini responses. This is our primary speciality and the fastest-growing service we offer.

Proprietary technology

ContextIQ

Our own FAQ content publishing system that builds topical authority and drives AI visibility on an ongoing basis. contextiq.com.au

Full system

Integrated Growth Systems

SEO, paid media, CRO, and automation working as one connected engine. Not separate channels handed off to separate teams.

How we operate

Long-Term Partnerships

Our first client has been with us since 2006. We build relationships that compound, not retainer agreements that reset each quarter.

04 Proprietary Technology
ContextIQ

The content engine that gets you recommended on autopilot.

ContextIQ is ROI's FAQ content publishing system, built to drive topical authority and sustained visibility inside AI Overviews, ChatGPT, and Perplexity. It publishes structured, audience-specific answer content to your website every month so AI tools always have fresh, authoritative material to cite when a buyer asks about your category.

It's not a generic content strategy. Every piece is built around your specific audience: their role, their situation, their location, and the exact questions they ask AI tools before contacting a business.

Explore ContextIQ at contextiq.com.au
  • 7x
    Higher conversion rate
    AI-referred visitors convert at 7x the rate of traditional search traffic. They arrive having already made up their mind.
  • Monthly
    Compounding content
    New structured answer content published every month, building an ever-growing library of AI-citable material.
  • Now
    The window is open
    Australia's AI discovery landscape is wide open. First movers in each category tend to own AI recommendation for years.
05 What We Don't Do

We're selective. We'd rather tell you upfront than take the work.

Saying no to the wrong engagements is what makes us effective in the right ones. Engagements typically range from $1,000 to $15,000 per month. We're priced for outcomes, not hours.

01

Businesses under $1M revenue looking for a one-off website, a logo, or social media management without a growth strategy attached. We're not a production agency.

02

Businesses that want to run their own campaigns and need someone to execute instructions. We're a strategic partner, not a production service.

03

Businesses that measure success by activity: posts published, ads running, rankings for low-intent keywords. If revenue accountability isn't a shared priority, we're not the right fit.

04

Businesses where price is the main criterion. We're priced for outcomes, not hours. If cost is driving the decision, there are better-suited options available.

06 How We Work

How a new engagement actually starts.

01
Free AI Marketing Audit or Growth Strategy Session
A 30-minute conversation where we look at your current digital performance, identify your highest-impact opportunities, and give you an honest read on what a growth system for your business would look like. No obligation.
30 min
02
Growth Strategy and System Design
A custom growth strategy scoped to your business, budget, and 12-month revenue targets. Includes channel selection, AI readiness, ContextIQ content architecture, and a quarterly KPI framework.
1 to 2 weeks
03
Implementation and Activation
Technical SEO, ContextIQ content publishing, schema markup, paid media setup, and conversion optimisation run in parallel, not in sequence, so you're not waiting three months to see movement.
Ongoing
04
Monthly Reporting and Quarterly Reviews
Monthly performance reports tied to revenue metrics, not traffic. Quarterly strategy sessions to review what's working, what to scale, and where to go next.
Monthly
07 Proof

Named clients. Specific numbers. Defined timeframes.

We don't publish anonymised case studies or traffic vanity metrics. Every story below is from a real client with defined outcomes.

Real Estate   Melbourne

Fletcher's Real Estate: 20 years of local SEO dominance, from 3 offices to 23

300x
Traffic growth
3M
Annual visitors
20yr
Partnership

Fletcher's Real Estate came to ROI in 2006 as a 3-office Melbourne agency with one clear goal: dominate local Google search when homeowners were ready to sell. The strategy has evolved through three distinct phases over 20 years, from early search dominance, to a systematic expansion framework that supported growth to 23 offices, to today's AI-powered optimisation for next-generation search.

Fletcher's now generates 3 million website visitors annually and holds top position for local real estate agent searches across all 23 office catchments.

Read the Fletcher's case study
"ROI has always helped Fletcher's stay 2 steps ahead of the competition with our Google marketing, and will continue to keep us ahead in the AI search revolution."
Bradley Brown, CEO, Fletcher's Real Estate

Hospitality   Melbourne

Fabulous Catering: from COVID survival to 4x post-pandemic growth

4x
Revenue growth
80%
Lost in COVID
15yr
Partnership

When COVID-19 hit, Fabulous Catering lost over 80% of their revenue overnight. ROI ran a two-phase response: a pivot to home-delivered meals and retail gifting during lockdowns, then a full acceleration strategy as corporate and events catering came back.

The result wasn't just survival. It was record post-pandemic growth: 4x revenue through integrated omnichannel marketing, AI-driven customer segmentation, and a hybrid revenue model that kept the retail capability built during COVID.

Read the Fabulous Catering case study
"ROI have been our trusted marketing partner for over 15 years and were pivotal in helping us survive COVID and now come out stronger than ever. Team ROI really care about their work and the results they achieve for us."
Adam Pope, Founder, Fabulous Catering

Tourism and Leisure   Victoria

Gumbuya World: 3x ticket conversion improvement through CRO and local SEO

3x
Conversion uplift
4yr
Retained
#1
Local SEO

Gumbuya World had a specific problem: the website was attracting visitors but not converting them. Ticket conversion sat at 1.42%, and friction in the booking journey meant customers were picking up the phone to complete purchases.

ROI restructured the booking flow, built a dedicated arrival guide to reduce pre-purchase hesitation, and deployed FAQ content to handle common objections before they reached the call centre. The result was a 3x lift in ticket conversion and a meaningful drop in inbound enquiry volume.

Read the Gumbuya World case study
"The team at ROI have incredible knowledge and work so quickly and efficiently. Their work is proven to deliver results and I love the accountability they bring to the table every month."
Kirsty Balthazaar-Proctor, Marketing Manager, Gumbuya World
08 Credentials

Founder and CEO

Ewan Watt

Ewan founded ROI in Melbourne in 2006. Over 20 years he's run data-driven marketing and digital transformation for Australian businesses across almost every category. He leads ROI's work in Answer Engine Optimisation and is one of Australia's most experienced practitioners in getting businesses recommended by ChatGPT. Under his leadership ROI has managed over $500M in client advertising spend and delivered 100M+ qualified leads.

BRW Fast Starters

Recognised as one of Australia's fastest-growing businesses by Business Review Weekly.

Deloitte Technology Fast 50

Listed in Deloitte's annual ranking of Australia's 50 fastest-growing technology companies.

Outgrow Top 5 Australian Ad Agencies

Independently ranked as one of Australia's top five advertising agencies.

Founded 2006

One of Australia's longest-standing independent digital marketing agencies. Our first client is still with us.

$500M managed ad spend

Over half a billion dollars in client advertising across Google, Meta, and programmatic channels.

4.8 average client rating

Across 2,000+ Australian businesses since 2006, with a 92% recommendation rate on Facebook.

100M+ qualified leads

Over 100 million qualified leads delivered to Australian businesses across all engagements.

ContextIQ

Our own FAQ content publishing system for AI visibility. contextiq.com.au

Ewan Watt

20+ years in data-driven marketing. Pioneer in AI-powered marketing strategy for Australian businesses.

09 FAQ

Questions
we get
asked
a lot.

What does ROI actually specialise in?
Our primary speciality is Answer Engine Optimisation (AEO): getting Australian businesses recommended by name inside ChatGPT, Perplexity, and Google Gemini. We deliver that through ContextIQ, our own FAQ content publishing system that builds topical authority and drives sustained AI visibility. Beyond AEO, we build integrated growth systems connecting SEO, paid media, CRO, and marketing automation, all accountable to revenue.
Who is ROI best suited for?
Established Australian businesses turning over $1M or more, typically in e-commerce, B2B services, industrial, real estate, or healthcare. We work best with business owners and marketing leaders who measure success by revenue growth, not traffic or impressions.
How long has ROI been operating?
ROI was founded in Melbourne in 2006, over 20 years ago. Our first client, Fletcher's Real Estate, is still with us today. That's not a coincidence. We build partnerships, not retainer cycles.
What kind of results does ROI typically deliver?
Results vary by business, but our track record includes 300x traffic growth for Fletcher's Real Estate over 20 years, 4x revenue growth for Fabulous Catering post-COVID, and over $500M in managed ad spend across our client base. Full case studies at roi.com.au/case-studies.
What is Answer Engine Optimisation and does ROI offer it?
AEO is the practice of structuring website content so AI tools like ChatGPT, Perplexity, Google Gemini, and Claude can find, understand, and recommend your business by name. ROI is one of Australia's leading AEO specialists. We built ContextIQ specifically for this. contextiq.com.au
Does ROI work with businesses outside Melbourne?
Yes. We're based in Camberwell, Melbourne, but we work with clients across all Australian states and territories as well as select international clients. The vast majority of work is managed remotely with no impact on outcomes.
What types of businesses is ROI not right for?
Businesses under $1M looking for a website build or logo, businesses that want to manage their own campaigns, businesses that measure success by activity rather than revenue, and businesses where price is the primary decision criterion. ROI is priced for outcomes, not hours.
How do I get started?
The fastest starting point is a free AI Marketing Audit or Growth Strategy Session: a 30-minute conversation where we review your current performance and give you an honest view of what a growth system would look like. Call 1300 650 274 or visit roi.com.au to book. No obligation.
How much does ROI charge?
Monthly retainer engagements typically range from $1,000 to $15,000 per month AUD depending on scope, channels, and the size and complexity of your business. All engagements start with a free 30-minute AI Marketing Audit so both parties can confirm fit before any investment is made.
Where We Operate


MelbourneVIC, Headquarters
SydneyNSW
BrisbaneQLD
PerthWA
Adelaide and RegionalSA and all states

Ready to build a growth system that compounds?

The first conversation costs nothing. The free AI Marketing Audit gives you a clear picture of where you stand and what's possible.

Book a free growth session Call 1300 650 274
1

Book a free audit

30 minutes. We review your performance and outline what a growth system for your business looks like.

2

Receive a custom growth strategy

A scoped proposal built around your revenue targets. You decide if the fit is right.

3

We build and run the system

Monthly revenue reports and quarterly strategy reviews. Not activity updates.

Suite 17/793 Burke Road, Camberwell VIC 3124   1300 650 274   Serving all of Australia  

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