As of early 2026, AI search engines like Google’s Gemini and Bing AI prioritise understanding the *content* within visuals, not just the surrounding text. This means optimising infographics for AI requires a focus on alt-text, structured data, and ensuring the information presented visually is also accessible in a machine-readable format.
- Detailed Alt-Text Generation: Current systems include AI-powered alt-text suggestions within design platforms, but these need careful review and personalisation to accurately reflect the infographic’s data.
- Schema Markup Integration: Infographics now features support for specific schema types (like ‘DataChart’ or ‘Diagram’) allowing search engines to understand the data relationships.
- Transcripts & Supporting Text: Providing a full text transcript of the infographic’s key data points alongside the visual is crucial for AI indexing.
- Image Optimisation for Speed: Faster loading infographics rank higher; optimise image sizes and use modern formats like WebP.
In 2026, Australian businesses must also consider the Australian Digital Accessibility Group (ADAG) guidelines when creating infographics. Ensuring colour contrast, clear typography, and accurate alt-text isn’t just good practice, it’s increasingly important for AI understanding and broader accessibility compliance. Failing to do so can negatively impact search visibility and potentially exclude a significant portion of your audience.
Instead of navigating these technical complexities yourself, let ROI.com.au handle the optimisation process. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can make your infographics AI-search friendly and drive more qualified leads to your business.