Google – The Good News & The Sobering News
Today, we want to share with you 3 stats that might get you thinking about how your business can gain an edge in today’s online marketplace.
Google has 91% market share, so let’s focus on getting more business from Google.
The Good News
Global consumers are using search engines 20% more year on year
15% of Google searches are being searched for the very first time.
The Sobering News
Approx. 65% of Google searches are zero click searches. The user does not click on any result.*
*zero click data does include google my business and direct phone clicks, where the user does not visit the website.
What does this mean?
Understanding google keyword search volume is a broad estimate not a real indicator of market opportunity.
It’s easy to waste money on Google Ads, as people change their mind and search differently all the time.
Lots of money is wasted on SEO chasing keywords which don’t really have that much search volume.
The Edge
Long tail keywords are gold (3+ words represent 70% of the market and convert better).
Convert the niche segments for better ROI.
Thanks for reading ROI Blog.