Running effective meetings is a skill that requires planning & discipline.
When it comes to digital marketing and working with an external Agency, it can be even more challenging.
It’s easy to spend too much time on fighting fires and following up on the status of small low impact items.
Today, we want to share an Agenda you can use, to help improve the working relationship with your Marketing Agency and ultimately your business performance.
See the Suggested Agenda below
Marketing Meeting Agenda
Operations & Work In Progress
Previous
- Summary of work done and any pending items with Agency.
- Summary of work done and pending items with Client.
New
- New small and quick win items & suggestions by Agency.
- New small and quick win requests by Client.
- Agree & Prioritise.
- Marketing Results Compared to Previous Period.
Traffic
- Channel Performance – Organic, Social etc.
- Leads or Sales.
- Leads or Sales by Source.
- Marketing Performance Discussion.
What is working & why
- What is not working and why.
- What are the best short term opportunities.
- What are the items that need to be immediately fixed.
- Any new major growth opportunities.
- Any new emerging trends in search & your industry.
- Agree and prioritise into work plan or new project scope.
We hope you find this meeting agenda template helpful.
Thanks for reading ROI Blog.