The latest research has shown the average small business saw a 26% increase in their sales cycle comparing 2022 to 2023. 60-day cycles are now 75 days.
Sales Cycles are Changing Big Time in 2023 The latest research has shown the average small business saw a 26% increase in their sales cycle comparing 2022 to 2023. 60-day cycles are now 75 days. See the table below: (The segment being the size of the business you are targeting)
These trends are not surprising but the rate of change from 2022 is very significant.
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