Suite 375, Level 2, 260 Collins St, Melbourne CBD
SEO AGENCYMELBOURNE CBD
It's a real office, not a mailbox. If you'd rather sit across a table from the person actually running your account, this is why we opened it.
01 · Who you'll actually be meeting
Meet the CEO
EWAN WATT
Ewan has been in digital since before most businesses had a website. In 2000 he built Melbourne IT's international channel operations from zero to $30M in a single year, and designed the company's first corporate SEO program.
He founded ROI in 2006. His first client from that year is still with him. Along the way ROI made the Deloitte Fast 50, and Ewan has helped more than 50 businesses push past $10M in revenue. These days he's building ContextIQ, ROI's answer engine optimisation product.
Ewan works out of the Melbourne CBD office now. If your business is based in or near the city, he's who you'll actually sit down with for your AI marketing audit, not whoever happens to be free that week.
02 · Why this office exists
Why clients choose to sit down with us, not just call us
A face to the name
You meet the person running your account before you sign anything. No handoff to someone else once the pitch's done.
A room to sit in
The Collins St office has a genuine meeting space for kick-offs, quarterly reviews, and the harder conversations that go better in person.
Someone to call if it goes sideways
If something's not working, you can book time with an actual person instead of raising a ticket and waiting for a reply.
No pitch, just an audit
Every engagement starts with a free 30-minute AI marketing audit. Happy to do it in person if that suits you better.
03 · The office
Melbourne CBD office details
- Address
- Suite 375, Level 2, 260 Collins Street, Melbourne VIC 3000
- Phone
- 1300 650 274
- Hours
- Monday to Friday, 8:30am to 5:30pm AEST
- Also based at
- Suite 17/793 Burke Road, Camberwell, ROI's original office, running since 2006.
04 · Before you book
Questions about the Melbourne CBD office
Is ROI's Melbourne CBD office a real, staffed office?
Yes. The Collins Street office is staffed during business hours by ROI's own team, not a shared desk or mailing address. It sits alongside ROI's original Camberwell office, which has operated since 2006.
Can I meet CEO Ewan Watt in person?
Yes. Ewan works out of the Collins Street office and sits in on the initial AI marketing audit himself, plus quarterly strategy reviews where it's useful.
How is Collins St different to ROI's Camberwell office?
Camberwell's still ROI's headquarters, and it's where the agency's first client has stayed with us since 2006. Collins Street is for clients who work in or near the city and would rather not trek out to the inner east for a meeting.
How do I book a face-to-face meeting?
Every engagement starts with a free 30-minute AI marketing audit, which can be booked in person at the Collins Street office. Get in touch to arrange a time.
05 · Why now
Melbourne's own search data backs up the timing
We track this kind of local search behaviour for a living, so we pulled Melbourne's own numbers before opening this office. The short version: "near me" search behaviour here isn't just steady, it's accelerating.
Melbourne · near-me search data, Aug 2022 to Jul 2026
Latest SEO keyword near me trend data for Melbourne, August 2026
Four flat years, then a break. "Near me" and "24/7 near me" searches held steady around 1,600 to 1,900 a month until early 2026, then took off. It's still the fastest-growing category by a wide margin.
the break begins
Ranked · 20 categories
Top 20 near me categories, fastest-growing first
Every category below averages at least 1,000 searches a month in Melbourne, so this is real demand, not long-tail noise. Ranked by year on year change. Branded terms such as McDonald's, Subway and Starbucks are excluded throughout.
Source: Google Ads Keyword Planner, Aug 2022 to Jul 2026. Branded queries such as McDonald's, Subway and Starbucks are excluded from every category, along with a small number of unrelated or unsuitable long-tail terms. Category groupings are ROI's own analysis, not a Google-defined taxonomy, and each row combines several related keywords into one bucket, so the hover terms are examples, not the full list. Bar length is scaled by square root, not linear, so the #1 row doesn't visually crush the rest. Read the percentage, not just the bar. Categories below 1,000 average monthly searches were excluded as too thin to call a trend.