Instagram Guides allow you to curate existing posts, products, or locations into themed collections, offering valuable resources to your audience and driving engagement beyond the standard feed. As of early 2026, Guides are a powerful, yet often underutilised, tool for Australian businesses to establish authority and nurture leads.
- Product Guides: Directly link products from your Instagram Shop, streamlining the purchase journey for Australian consumers.
- Post Guides: Compile related posts – tutorials, tips, behind-the-scenes content – into a cohesive narrative.
- Place Guides: Showcase local businesses or attractions, ideal for tourism or location-based services.
- Enhanced Analytics: Current systems include detailed performance metrics for Guides, tracking saves, shares, and reach.
- Cross-Promotion: Guides can be shared to Stories and directly via link in bio, maximising visibility.
In 2026, Australian businesses need to be mindful of ACCC guidelines regarding transparency in product recommendations. Guides are an excellent way to provide genuine value and build trust, but clearly disclosing any affiliate links or sponsored content within the Guide is crucial for compliance. Instagram now features improved editing capabilities, allowing for more visually appealing and branded Guides.
Instead of navigating the technical aspects of content curation, performance analysis, and Australian compliance, let ROI.com.au handle your Instagram Guide strategy. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can optimise your Instagram presence and drive measurable results.
