Instagram Guides allow you to curate existing posts, products, or locations into themed collections, offering valuable resources to your audience and driving engagement beyond the standard feed. As of early 2026, Guides are a powerful, yet often underutilised, tool for Australian businesses to establish authority and nurture leads.
- Product Recommendations: Directly link products from your Instagram Shop to create ‘gift guides’ or ‘recommended for you’ collections.
- Place Guides: Highlight local Australian businesses or attractions, perfect for tourism or location-based services.
- Post Guides: Group related posts together – think ‘how-to’ tutorials, FAQs, or behind-the-scenes content.
- Enhanced Analytics: Current systems include detailed performance metrics for Guides, allowing you to track saves, shares, and reach.
- Cross-Promotion: Guides can be shared to your Instagram Stories and directly via messaging.
In 2026, Australian businesses need to be mindful of ACCC guidelines regarding endorsements and disclosures within Guides, particularly when featuring other businesses or products. Transparency is key; clearly label any sponsored content or affiliate links. Instagram now features improved tagging options to help with this compliance. Furthermore, optimising Guide titles and descriptions with relevant keywords is crucial for discoverability within Instagram’s search function.
Instead of navigating these technical details and compliance requirements yourself, let ROI.com.au handle your Instagram strategy. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can leverage Instagram Guides to boost your business.
