Customer Retention

For Australian small and medium enterprises, acquiring new customers is often more expensive than keeping the ones you already have. That’s why customer service isn’t

Winning back customers who’ve drifted away is often more cost-effective than constantly chasing new ones. In Australia, where brand loyalty can be strong but competition

Determining the ‘right’ customer retention rate isn’t about chasing an arbitrary number. It’s about understanding what’s achievable and impactful for your specific business, and then

Lapsed customers – those who haven’t purchased from you for a while – represent a huge opportunity for Australian SMEs. Acquiring new customers is always

Losing customers is a natural part of business, but proactively identifying those at risk of leaving – what we call ‘churn’ – is crucial for

Customer churn – the rate at which customers stop doing business with you – is a critical metric for any Australian SME. It’s far more

For Australian SMEs, the question of whether to focus on community building for customer retention is increasingly important. The short answer is, generally, yes –

For many Australian SMEs, the question of whether to invest in retargeting platforms is a really important one. Simply put, retargeting allows you to show

The question of whether to invest in a personalisation engine is a common one for Australian SMEs looking to improve customer retention. Simply put, these

We often hear from Australian small and medium enterprises that they’re not seeing the results they expect from their email marketing. It’s a common frustration!