Customer Retention
What role does customer service play in retention rates?
For Australian small and medium enterprises, acquiring new customers is often more expensive than keeping the ones you already have. That’s why customer service isn’t
How to win back customers who have already left in Australia?
Winning back customers who’ve drifted away is often more cost-effective than constantly chasing new ones. In Australia, where brand loyalty can be strong but competition
What retention rate should Australian businesses aim for in 2026?
Determining the ‘right’ customer retention rate isn’t about chasing an arbitrary number. It’s about understanding what’s achievable and impactful for your specific business, and then
How to design reactivation campaigns that convert lapsed customers?
Lapsed customers – those who haven’t purchased from you for a while – represent a huge opportunity for Australian SMEs. Acquiring new customers is always
How to identify at-risk customers before they leave?
Losing customers is a natural part of business, but proactively identifying those at risk of leaving – what we call ‘churn’ – is crucial for
What causes customer churn and how to prevent it?
Customer churn – the rate at which customers stop doing business with you – is a critical metric for any Australian SME. It’s far more
Should I focus on community building
For Australian SMEs, the question of whether to focus on community building for customer retention is increasingly important. The short answer is, generally, yes –
Should I use retargeting platforms
For many Australian SMEs, the question of whether to invest in retargeting platforms is a really important one. Simply put, retargeting allows you to show
Should I use personalization engines
The question of whether to invest in a personalisation engine is a common one for Australian SMEs looking to improve customer retention. Simply put, these
What makes email campaigns work
We often hear from Australian small and medium enterprises that they’re not seeing the results they expect from their email marketing. It’s a common frustration!