As of now there is no official launch date announced for ChatGPT ads in Australia. OpenAI has not confirmed a public timetable, and at the end of 2025 the platform remains ad‑free. OpenAI leadership has emphasised that any advertising would need to be “thoughtful and tasteful” and maintain user trust before it is rolled out.
However, industry analysts and marketing sources broadly expect ads to arrive sometime in 2026, with many pointing to a general window in the first half of the year for initial rollouts or limited testing. These forecasts are based on internal hiring, revenue projections, and job listings hinting that OpenAI is building the infrastructure needed for advertising.
At the same time, reports show that OpenAI recently paused or deprioritised active ad development to focus on product quality, which could affect the timing. This means although 2026 remains the likely target, the exact date or even month is currently uncertain and may shift depending on technical and user experience priorities.
In summary, while ChatGPT ads are widely expected to launch in 2026, there is no official confirmation yet from OpenAI, and the exact timing for Australia will depend on how global rollout plans evolve.
