SEO redirects tell both users and search engines that a web page has moved to a new location, automatically sending visitors and ‘link equity’ (ranking power) to the updated URL. As of early 2026, implementing redirects correctly is crucial for maintaining your search rankings and user experience.
- 301 Redirects: The most common type, signalling a *permanent* move. Essential when you’ve redesigned your website or changed URLs.
- 302 Redirects: Indicate a *temporary* move – useful for A/B testing or seasonal promotions.
- Chain Redirects: Redirecting from URL A to B, then B to C. Current systems include automated chain redirect detection within platforms like Google Search Console, flagging them for optimisation.
- Wildcard Redirects: Redirect entire directories. Now features in most CMS platforms, simplifying large-scale site migrations.
In 2026, Australian businesses need to be particularly mindful of the Australian Consumer Law regarding clear and accurate website information. Broken links and incorrect redirects can lead to a poor user experience and potentially impact your brand reputation. Furthermore, Google’s algorithms continue to prioritise sites with a clean URL structure and effective redirect management, impacting your visibility in search results for key Australian search terms.
Instead of navigating these technical complexities yourself, let our team at ROI.com.au handle your redirect strategy and implementation. We can take care of all this for you.