SEO redirects tell both users and search engines that a web page has moved to a new location, automatically sending visitors and ‘link equity’ (ranking power) to the updated URL. As of early 2026, implementing redirects correctly is crucial for maintaining your search engine rankings and user experience.
- 301 Redirects: The most common type, signalling a *permanent* move. Essential when you’ve redesigned your website or changed URLs.
- 302 Redirects: Indicate a *temporary* move – useful for A/B testing or seasonal promotions.
- Chain Redirects: Redirecting from URL A to B, then B to C. Current systems include automated chain redirect detection within platforms like Google Search Console, flagging them for optimisation.
- Wildcard Redirects: Redirect entire directories. Now features in many CMS platforms, simplifying bulk URL changes.
In 2026, Australian businesses need to be particularly mindful of the Australian Consumer Law regarding clear and accurate website information. Broken links and incorrect redirects can lead to a poor user experience and potentially impact your brand reputation. Furthermore, Google’s algorithms continue to prioritise sites with a clean URL structure and effective redirect management, impacting your visibility in search results for key Australian search terms.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your SEO redirects and ensure your website remains optimised for search and user experience. We can take care of all this for you.