Market Positioning

Australian SMEs often grapple with standing out. It’s not enough to simply be ‘good’ at what you do; you need a position in the market

As your business evolves, your market positioning needs to as well. What worked brilliantly when you were launching won’t necessarily resonate as you mature. We

Customer loyalty isn’t just about repeat purchases; it’s about customers actively choosing *you* over competitors, even when alternatives are cheaper or more convenient. A strong

Absolutely, positioning can be a powerful driver of word-of-mouth growth for Australian SMEs. It’s not just about what you do, but how you’re uniquely understood

Australian small and medium enterprises (SMEs) consistently face the challenge of competing with cheaper goods and services originating overseas. Simply trying to match these prices

Positioning is about owning a clear, valuable, and defendable space in the minds of your target customers. It’s not just what you *do*, but how

Many Australian small and medium enterprises (SMEs) face a pivotal question: should we target other SMEs, or aim higher and pursue enterprise-level clients? It’s a

It’s a common question for Australian SMEs: we’ve refined our market positioning, now how long until we see a return? The honest answer is, it

Many Australian small and medium enterprises (SMEs) believe marketing spend is simply about throwing more money at the problem. However, we consistently find that a

It’s a frustrating reality for Australian SMEs: you invest in building a unique position in the market, and competitors inevitably copy your successful strategies. This