Voice search sales are projected to rise by $40 billion in 2025. With 46% of Google searches seeking local information, Australian businesses must optimise for conversational queries to stay visible.

Voice search is becoming the new normal as more users choose speaking over typing. Google Assistant, Siri, and Alexa are changing how Australians find businesses online. The shift requires a fundamental change in SEO strategy.

Voice searches differ from typed queries they’re longer, more conversational, and often local. Someone might type “best Italian restaurant” but ask Aloud “What’s the nearest Italian restaurant open now?”

How to optimise for voice search:

Use conversational, natural language in your content. Focus on question-and-answer formats. Optimise for “near me” search terms. Create FAQ pages addressing common customer questions. Ensure your site loads quickly on mobile devices.

Google’s E-E-A-T (Experience, Expertise, Authority, Trustworthiness) framework is crucial. Demonstrate expertise through quality content, build authority with reputable backlinks, and maintain security with HTTPS and clear policies.

For local businesses, claim and optimise your Google Business Profile. Include local keywords naturally throughout your site. Engage with customer reviews and maintain consistent business information across all platforms.

The Australian SEO industry reached $1.5 billion in value with 12% year-over-year growth, showing the importance of staying current with these trends.