Best SEO Company in Australia
A No BS Assessment
Every SEO agency in Australia reckons they’re “data-driven, transparent and results-focused”
Most still:
- Hide behind vanity metrics
- Lock you into long contracts
- Hope you don’t look too closely at the numbers
This page exists so you can work out, quickly:
- Are we genuinely elite?
- Or just another smooth-talking SEO shop you should ignore?
Hype is non-existent here. Just what we do, what it costs, who we’re right for – and why you probably shouldn’t hire us if we’re not a fit.
What We Actually Optimise (Hint: It’s Not Just Rankings)
If you just want “more traffic”, we’re not your people.
We optimise for:
- Revenue from organic, not just visits
- Qualified leads, not tyre-kickers
- Pipeline and profit, not “position 4 for some ego keyword”
Our work focuses on:
- Fixing what stops you from organic traffic and converting
- Building pages that actually sell
- Getting links from real, authority, reference sites – not junk
- Making your site fast enough that people don’t bail
If it doesn’t clearly support leads or revenue, it’s a “nice to have” – and it goes to the bottom of the list
AI SEO: The New Competitive Reality
What’s Actually Changing
How We Optimise for AI Search
Semantic content architecture
- We structure your content so AI can understand context, relationships, and expertise – not just match keywords.
- This means schema markup, entity optimisation, and topical authority clusters.
Answer-first content strategy
- We build content that directly answers the questions your customers are actually asking
- This is the one that gets cited in AI Overviews and featured snippets
E-E-A-T signals that matter
- Experience, Expertise, Authoritativeness, Trust – we help you demonstrate these in ways both human reviewers and AI systems can verify.
- Author credentials, citations, original research, and real expertise.
Conversational query targeting
- We optimise for natural language searches and voice queries – the way people actually talk to AI assistants and search engines now.
Source citation optimisation
- Getting your content cited in AI Overviews is the new top ranking
- We position your pages as the authoritative source AI systems reference.
AI SEO in Practice
Here’s what this looks like in your campaign:
- Question research beyond keywords: Mapping the actual questions your customers ask at each stage of the buying journey
- Comprehensive content depth: Covering topics thoroughly enough that AI sees you as the definitive source
- Structured data implementation: Making it easy for AI to extract and present your information correctly
- Multi-format content: Text, video transcripts, infographics – AI pulls from everything
- Real expertise demonstration: Showing genuine experience and credentials, not just content written about a topic
Why This Matters for Your Bottom Line
AI-optimised content performs better everywhere:
- Higher visibility in traditional search and AI Overviews
- More qualified traffic (conversational searches show higher intent)
- Better conversion rates (when people find exactly what they need)
- Long-term competitive moats (AI rewards genuine authority)
If you’re still doing SEO like it’s 2019, you’re optimising for a search landscape that no longer exists.
We’re building for the search experience that’s here now – and accelerating fast.
What Working With Us Actually Looks Like
Months 1–2: Get the Truth on the Table & Quick Wins
We start by figuring out what’s really going on under the hood:
- Deep technical audit: what's broken, what's wasting crawl budget
- Analytics & Search Console review: where money is leaking
- Keyword and intent mapping: what people search when they're ready to buy
- Baseline: traffic, leads and revenue from organic
You get a plain-English plan that spells out:
What we’ll fix
What we’ll build
What we’ll stop doing
If we can’t see a path to serious ROI, we’ll tell you not to hire us
Months 2–6: Sustainable Organic Growth Plan
This is where momentum starts:
- Priority dev fixes shipped
- Key landing pages rewritten or created
- Content built around buying intent, not fluff
- Links earned from real, relevant websites
- Speed and Core Web Vitals brought into the "good" zone
You’ll see, every month:
- Exactly what we did
- What changed in traffic, leads and pipeline
- What we're doing next – and why
Months 6+: Scale What's Working
Once the foundations are in:
- We double down on proven page/keyword combos
- Expand into new segments, products and regions
- Refine copy and UX for higher conversion
- Keep building content and links that actually shift revenue
If something isn’t working, we don’t spin it. We kill it and reallocate effort.
How You Should Judge Us
We’re happy to be judged on metrics that actually matter:
- Non-branded organic traffic Are we bringing in new people, not just your brand name searches?
- Qualified leads from organic Form fills, calls and chats that actually match your ideal customer.
- Pipeline and revenue from organic Tied into your CRM where possible, so we're talking dollars, not guesses.
- Positions for high-intent keywords Money terms you'd put in a board report, not fluff phrases.
- Core Web Vitals and page speed Especially on mobile, where most of your visitors are.
- Backlink quality Real sites, relevant context. No private blog networks. No obvious spam.
- AI Overview citations Are you being referenced in Google's AI-generated answers? That's the new page 1.
We Are Not Here to Spin
- Impressions with no context
- Rankings for useless phrases
- Vague “authority scores” with no link breakdown
If a metric won’t make your P&L healthier, it’s secondary.
Who We’re a Good Fit For
We’re a good fit if:
- You're in Australia, selling something with real margins
- You care about qualified leads and profit, not brand vanity
- Your deal size or CLV justifies proper SEO investment
- You're willing to share data (analytics, CRM, ad platforms)
- You want blunt feedback, not "yes mate" reporting
We play best with:
- B2B and service businesses
- Multi-location and niche leaders
- Ecommerce brands where organic is a serious channel
Who Should Not Work with Us
Don’t hire us if you:
- Want "#1 on Google in 60 days"
- Just want cheap content and a monthly PDF
- Refuse to share your numbers
- Want to "set and forget" SEO
- See SEO as a box to tick, not a growth lever
We’re also not the right fit if your budget is:
- Under $3k/month, but you expect full-stack SEO in a competitive space
- "We'll just try it for three months and see" with enterprise-level expectations
"We'd rather say NO than take your money and pretend."
Pricing (Straight, No Games)
We’re not the cheapest. We’re not trying to be.
Typical monthly ranges (ex GST):
- $3k–$5k/month Smaller markets, niche B2B or local-heavy plays.
- $5k–$10k/month Competitive services, national footprint, or growing ecommerce.
- $10k–$20k+/month Heavy dev, content and link requirements, complex or highly competitive markets.
What’s included is agreed upfront – typically a mix of:
- Technical SEO and dev collaboration
- Content strategy and production (optimised for AI search)
- On-page optimisation
- Link acquisition and digital PR
- Reporting and strategy time
No lock-in for the sake of it. If we ask for a term, it’s because SEO is compounding and we’re beinghonest about timeframes.
What We Will Never Do
We won’t:
- Guarantee #1 rankings
- Use private blog networks or obvious spam
- Hide behind "proprietary methods"
- Pad reports with vanity metrics
- Pressure you with "sign this week" tactics
If you’re chasing shortcuts, there are plenty of cowboys. We’re not them.
What You Can Hold Us To
You can reasonably expect us to:
- Tell you if SEO is the wrong channel or the wrong time
- Show you exactly what we did each month
- Tie our work back to leads and revenue, not just traffic
- Push you on what you need to fix (sales process, UX, offer)
- Be brutally honest when something isn't working
"If we can't show progress on the metrics that actually matter, you shouldn't keep us. Simple."
FAQ
How long until we see results?
Generally 3–6 months for solid movement, 12–24 months for full compounding impact – depending on your market, competitors and how broken things are today. If
anyone promises huge wins in 30–60 days, be sceptical.
Can you work with any industry?
Technically yes. Realistically, no. If we don’t think we can win in your space with your budget, we’ll say so.
Will we own everything you create?
Yes. Content, strategy, links we place – it’s all yours. If you leave, it stays.
What if it doesn't work?
Sometimes a channel underperforms. If the strategy isn’t landing, we’ll show you the data, propose options, or tell you to stop rather than dragging it out.
How are you handling AI search differently?
We’re not just optimising for keywords anymore – we’re optimising to be cited as sources. That means deeper content, stronger E-E-A-T signals, structured data, and answering real questions people actually ask. If your content isn’t AI-friendly, you’re invisible in the fastest-growing segment of search.
So… Are We the Best SEO Company in Australia?
Here’s what we can say:
- We put revenue and profit at the centre of everything
- We show you the work and the numbers
- We tell you the truth, even when it's uncomfortable
- We're optimising for the search landscape that exists now – not 5 years ago
If that’s your definition of “best”, then we should talk.
If you’d rather a glossy deck and soft reporting, there are plenty of other options.