ROI GROWTH AGENCY
ChatGPT Advertising in Australia
What’s Coming & Why It Matters
The advertising era of ChatGPT
As AI becomes part of everyday life in Australia, the obvious question for marketers is: “When can I actually buy ads in ChatGPT and what will they look like?”
This document breaks down:
- Where ChatGPT advertising is up to today
- Likely ad formats
- Expected timing for Australia
- Why this matters for performance
- What Australian brands should do now
Last updated: 13 November 2025
Where ChatGPT Advertising Is Actually Up To
There is no self-serve ChatGPT Ads platform yet.
- No public ad product exists.
- OpenAI is building monetisation rails
- Australia is a priority market with a Sydney office
- Analysts expect heavy monetisation toward 2029
What ChatGPT Advertising Will Likely Look Like
Timing for Australia
There is no official date, but
- OpenAI confirms it will experiment with ads.
- Industry consensus points to 2026+.
- Australia likely in early global cohorts
Our work combines strategy, creativity and data to position your business as the most trusted result in your category. In 2026, trust converts faster than traffic.
Why This Will Be a Major Channel for Australian Advertisers
- Targets high‑intent queries currently in Google Search.
- More persuasive than traditional search journeys
- AI ad formats are fastest‑growing global segment
- Australia has high AI adoption and strong digital spend
What It Means for CMOs and Performance Teams
ChatGPT ads represent:
- New high‑intent inventory
- Higher conversion rates
- Early-mover pricing advantages
- A new decision-making funnel inside chat
How Australian Brands Can Prepare Now
- Make content AI‑ready
- Build branded GPTs for insights
- Strengthen data and attribution
- Scenario‑plan budgets for 2026
“ChatGPT ads aren’t live today, but the shift is coming. Australia is positioned to adopt early, and brands preparing now will gain the largest competitive advantage when the first inventory becomes available.”
FAQ
01
Is ChatGPT advertising available in Australia?
No, not yet.
02
Why prepare now?
The platform signals are strong and early movers win.
03
Will it replace search?
Not entirely, but it will reshape high‑intent behaviour
04
How do I know if my current SEO strategy is outdated?
If your agency still talks mainly about keywords and backlinks without connecting them to leads, authority or ROI, your strategy probably needs an update. Modern SEO should be measurable, customer-focused and integrated with your broader marketing goals.