88% of organisations now use AI in at least one business function, up from 78% just a year ago. For Australian businesses, AI is no longer optional, it’s becoming essential to stay competitive.

AI is transforming how businesses operate. From automating repetitive tasks to predicting customer behaviour, the technology is reshaping every industry. However, most organisations are still in the experimenting or piloting stages, with only about one-third scaling their AI programmes.

The most successful companies treat AI as more than just an efficiency tool. They’re redesigning workflows, accelerating innovation, and transforming their entire businesses around it.

Key applications include customer service automation, data analysis, content creation, and predictive analytics. Industries like technology, media, healthcare, and financial services are leading adoption.

For small to medium businesses, starting small is key. Focus on one high-impact area, like customer enquiries or data processing, and expand from there. The investment pays off through reduced costs, faster decision-making, and improved customer experiences.