Businesses using QR codes for reviews report up to 10x increases in customer feedback. More reviews mean higher search rankings, improved trust, and increased conversions for local businesses.

Customer reviews remain one of the most powerful ranking factors for local SEO. The 2025 Google Business Profile updates make collecting and managing reviews easier than ever.

New Review Features:

QR Code Generation:

Create a unique QR code linking directly to your review page. Customers scan with their phone and leave feedback instantly – no searching required. Place QR codes on receipts, business cards, table tents, or signage.

Improved Review Management:

Report suspicious or fake reviews directly from your dashboard. Google’s response times have shortened significantly, helping maintain your reputation.

Review Response Templates:

Save time with AI-suggested responses that you can edit before posting. Respond to all reviews (positive and negative) with personalised messages.

Review Insights:

Track review trends, sentiment analysis, and response rates through improved analytics.

Instagram-Style Story Format:

Reviews and photos now appear in a swipeable story format on mobile Maps. This visual engagement increases interaction and encourages more user-generated content.

Practical strategies for Australian businesses:

Ask satisfied customers for reviews immediately after service. Make the process easy with QR codes at checkout. Respond to every review within 24 hours with genuine, personalised messages. Highlight positive reviews in your marketing materials. Address negative reviews professionally and offer solutions publicly. Use customer photos in your Google Posts to showcase authenticity.

Regular, consistent reviews signal activity to Google’s algorithms, boosting local search rankings. Aim for steady review growth rather than sudden spikes, which can trigger spam filters.