As of early 2026, ChatGPT and similar large language models (LLMs) can absolutely assist in drafting influencer outreach messages, by generating personalised content based on provided influencer data and campaign objectives. Current systems include integrations allowing for bulk message creation and variations to avoid detection as automated spam.

• Personalisation at Scale: ChatGPT can ingest influencer bios, recent content, and audience demographics to create messages that feel individually tailored.
• Tone Adjustment: You can specify the desired tone – formal, casual, humorous – to align with your brand and the influencer’s style.
• A/B Testing Variations: Generate multiple message versions for A/B testing, optimising for higher response rates.
• Compliance Checks: LLMs can be prompted to include necessary disclosures regarding sponsored content, adhering to ACCC guidelines.

In 2026, Australian businesses must be particularly mindful of the Australian Consumer Law and the ACCC’s guidelines around advertising and disclosure. Influencer marketing falls under these regulations, meaning transparency about sponsored posts is crucial. Failing to comply can result in significant penalties. Furthermore, current systems now features automated checking for potential breaches of the Spam Act 2003 when generating bulk outreach.

Instead of navigating the technical complexities of LLM prompting, data integration, and Australian compliance, let ROI.com.au handle your influencer outreach. We can take care of all this for you.