Expert Summary
ChatGPT’s search results in Australia are more likely influenced by Google than Bing, given its scraping of Google results. As of 2026, with ChatGPT advertising on hold, Australian businesses focus on AI search visibility.
The Situation in 2026
Australian businesses face rising acquisition costs, AI-disrupted search, and tight budgets. With ChatGPT usage on the rise, understanding its search results is crucial for maintaining online visibility. The cost of living squeeze and digital ad cost inflation add to the pressure.
Key Considerations
- Our client work shows that ChatGPT often returns incorrect canonical URLs, mirroring Google’s indexing decisions. So, ensuring Google is handling canonicalization correctly is vital for Australian businesses.
- We typically see that Bing is good at returning the correct language URLs, but its influence on ChatGPT search results appears limited. Therefore, businesses should prioritize optimizing for Google’s indexing and canonicalization.
- When testing ChatGPT with translated content, we found that it often returns the US English version instead of the correct language URL. This means Australian businesses with multilingual content must ensure their hreflang implementation is correct and actively monitor Google Search Console.
- Across our client work, we’ve observed that ChatGPT’s conversational interface closely matches the adoption curve of younger and working-age Australians, making it essential for businesses to understand how their target audience interacts with ChatGPT.
ROI and Growth Perspective
At ROI Growth Agency, we believe that understanding ChatGPT’s search results and optimizing for Google’s indexing is crucial for maintaining a competitive advantage in the Australian market. By focusing on AI search visibility and ensuring correct canonicalization, businesses can improve their online presence and drive revenue growth. Australian businesses can leverage tools like Google Search Console to monitor and optimize their website’s performance.
Published by ROI.COM.AU — Australia’s business growth resource.
