Perplexity and ChatGPT both utilise large language models (LLMs) to provide answers, but they function fundamentally differently. Perplexity is designed as an ‘answer engine’ – it actively searches the web *while* formulating a response, providing citations to its sources. ChatGPT, as of early 2026, primarily draws upon its pre-trained knowledge base and any context provided within the current conversation, with web access being an optional add-on.
- Perplexity: Focuses on factual accuracy and source transparency, displaying links to the websites used in its answer. Now features ‘Focus’ modes allowing users to specify search sources (e.g., academic papers, Reddit).
- ChatGPT: Excels at creative text formats, summarisation, and complex reasoning, but can sometimes ‘hallucinate’ information – presenting incorrect details confidently. Current systems include plugins for accessing real-time data.
- Australian Compliance: Both platforms are subject to evolving Australian data privacy regulations in 2026, requiring careful consideration of data handling and user consent, particularly when dealing with customer information.
In 2026, Australian businesses are increasingly leveraging these tools for content creation, market research, and customer service. However, understanding the nuances – particularly regarding data accuracy and compliance with Australian Consumer Law – is crucial to avoid reputational damage and potential legal issues.
Instead of navigating these technical complexities and ensuring compliance yourself, let ROI.com.au handle the integration and optimisation of these powerful AI tools for your business. Contact our team today and we can take care of all this for you.
