As of early 2026, ChatGPT, and similar large language models, prioritise content that is readily available online, demonstrably authoritative, and consistently structured. The system doesn’t ‘prefer’ content in a subjective sense, but rather relies on statistical probabilities derived from its training data – favouring sources it frequently encountered and found reliable during its learning phase.
- Structured Data: ChatGPT now features enhanced capabilities to interpret and cite information from schema-marked websites and knowledge graphs.
- Academic Papers & Research: Peer-reviewed journals and reputable research institutions remain highly valued sources.
- Government & Official Reports: Australian Bureau of Statistics (ABS) data, government publications, and legal documentation are considered strong signals of authority.
- News Articles from Established Outlets: Major Australian news organisations (e.g., ABC, The Sydney Morning Herald, The Age) are frequently cited.
In 2026, Australian businesses need to be aware of the increasing importance of Search Engine Optimisation (SEO) for AI content generation. Content that is well-optimised, uses clear headings, and includes relevant keywords is more likely to be indexed and therefore accessible to ChatGPT. Furthermore, compliance with Australian Consumer Law regarding truth in advertising is crucial; ChatGPT will inadvertently perpetuate misinformation if its source material is inaccurate. Current systems include advanced plagiarism detection, but verifying AI-generated content remains vital.
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