Market Positioning

The short answer is yes, you can own multiple positioning territories simultaneously. However, it’s significantly more complex than it used to be, and success in

Absolutely. Australian businesses can, and many do, succeed without constantly battling on price. In fact, relying heavily on price as a competitive advantage is often

Australian consumers are increasingly sophisticated. While price always matters, it’s no longer the sole driver of purchasing decisions, especially when comparing premium brands to budget

Quantifying the revenue impact of strong market positioning is a challenge for many Australian SMEs, but it’s absolutely crucial for justifying marketing investment. Too often,

The question of whether to continue investing in Facebook is a valid one for Australian SMEs right now. It’s not a simple yes or no.

Many Australian small business owners understand the need for a brand, but aren’t always sure where to start. It’s more than just a logo; it’s

For many Australian SMEs, the question of whether to invest in brand tracking feels like a luxury. You’re busy building the business, serving customers, and

Many Australian small and medium enterprises (SMEs) understandably focus on immediate sales and customer acquisition. It’s tempting to pour all your resources into tactics that

Cause marketing is a strategy where a business partners with a not-for-profit organisation or social issue to achieve both marketing and charitable objectives. It’s more

Improving brand visibility is a constant focus for any business, but especially for Australian SMEs navigating a competitive landscape. It’s about making sure your target