Real Estate Agency Marketing in 2026
Real estate and housing firms
Your listings get lost in a sea of competition
Your best agents spend more time chasing cold leads than closing deals. And the listings you do win cost more to market than ever before.
Most real estate agencies are burning budget on outdated tactics while their database, past buyers, sellers, and renters who already trust them, sits ignored.
Why Now
Buyers and sellers are asking AI “find me the best agent in [suburb]” before they ever visit your website. They’re reading reviews, checking your recent sales, and judging your expertise based on content you’ve posted. If your agency isn’t feeding these systems with reviews, social proof, and authority content, you’re invisible before the appraisal even happens.
How a company transitioned from From 3 offices to 23 offices – A 19 year partnership
How ROI Growth Agency’s first-ever client achieved 300x traffic growth and sustained market leadership from 2006 to 2025 – and counting.
Read the full case study → here
The 5 Tactics
Agencies using this system get 40-60% of listings from referrals (lowest cost, highest conversion) while paid media handles growth.
The Database: 2 Emails Per Month
- One market update with genuine insights. One with recent sales and upcoming listings.
- Your past clients are your future referrals, they know 5-10 people who'll buy or sell in the next 2 years.
Key metric: Email open rate (aim 25%+), referrals per month
Social Media & Google Business Profile: Weekly Updates
- Recent sales (with permission), market insights, suburb spotlights, agent wins.
- Post to Instagram/Facebook + Google Business Profile simultaneously
- Builds local authority and keeps you top-of-mind.
Key metric: Profile views, enquiries from social
Systematic Referral Program
- "Refer a buyer or seller, get $500 when they settle."
- Send this offer within 48 hours of every settlement, and quarterly to your entire database.
Key metric: Referrals as % of new listings (aim 30%+)
AI-Ready: Answer Questions Publicly
Position yourself as the authority AI recommends
- What's my home really worth?
- Should I sell now or wait?
- What do buyers actually want in [suburb]?
Key metric: Weekly answers position your agents as local experts AI will recommend.
Paid Media to Your Target Audience
- Meta ads targeting homeowners in specific postcodes with recent sales proof.
- Google Local Service Ads for "real estate agent near me" searches.
- Retarget website visitors who checked property appraisals.
Key metric: Cost per appraisal booked, conversion rate to listing