The Business Challenges We Help Solve
Should we stop using Facebook if younger people aren’t on it anymore?
The question of whether to abandon Facebook is cropping up a lot, particularly as we see younger demographics gravitating towards platforms like TikTok and Instagram.
Do I need to rewrite all our blog posts or just some of them to work with Google AI?
The question of whether to rewrite all your blog posts for Google AI is a common one for Australian SMEs right now. The short answer
How do I track whether traffic is coming from AI search or regular Google search?
Understanding where your website traffic originates is crucial for optimising your marketing spend and maximising return on investment. With the increasing influence of AI-powered search,
Is AI going to replace jobs in our marketing team or just change what we do?
The question on every Australian SME’s mind right now is whether artificial intelligence will steal marketing jobs. Our view, after working with dozens of businesses
Is AI search actually happening in Australia or is everyone still just using Google normally?
The question of whether AI search is ‘actually happening’ in Australia, or if we’re all still defaulting to Google, is a critical one for businesses
What is Google AI Overviews and why are people not clicking on our website anymore?
We’re seeing a lot of concern from Australian SMEs right now – a noticeable drop in website clicks despite consistent search rankings. The culprit is
How much of our marketing budget should go to AI versus regular search?
It’s a question we’re hearing constantly from Australian SMEs: how much of our marketing spend should shift from traditional search engine optimisation (SEO) and search
How do I explain AI to my team when I barely understand it myself?
It’s a common challenge. As marketing leaders, we’re expected to understand and leverage Artificial Intelligence (AI), but many of us are still getting our heads
Does anyone in Australia actually use Perplexity or is this an American thing?
Yes, Australians are definitely starting to use Perplexity, though it’s true its initial growth was heavily concentrated in the United States. We’re seeing increasing search
How do I check if our website appears in Perplexity results?
As Australian SMEs increasingly focus on search visibility, understanding how your website performs on emerging platforms like Perplexity is crucial. Perplexity isn’t a traditional search