Social media management costs in Australia are determined by the scope of work – essentially, the time and expertise required to build and maintain a strong online presence. Current systems include sophisticated AI-powered scheduling, content creation assistance, and detailed analytics dashboards, all contributing to the overall value and, therefore, cost.
- Content Creation: Packages range from repurposing existing assets to fully bespoke graphic design and video production.
- Community Management: Responding to comments, direct messages, and actively engaging with followers is a significant time investment.
- Paid Advertising: Managing ad campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok requires specialist knowledge and ongoing optimisation.
- Reporting & Analytics: Tracking key performance indicators (KPIs) and providing data-driven insights is crucial for demonstrating ROI.
As of early 2026, Australian businesses must also consider compliance with the evolving Online Safety Act, particularly regarding user-generated content and responsible advertising. Platforms now feature enhanced moderation tools, but proactive monitoring and policy implementation remain essential. Furthermore, the increasing popularity of short-form video content on platforms like TikTok and Reels demands dedicated strategy and production capabilities. In 2026, effective social media isn’t just about posting; it’s about data analysis, algorithmic understanding, and legal adherence.
Instead of navigating these technical complexities and compliance requirements yourself, let ROI.com.au handle your social media strategy. We can take care of all this for you. Contact ROI Growth Agency today to discuss your business goals and receive a personalised quote.
