Connecting Google Analytics 4 (GA4) to Google Search Console (GSC) allows you to see organic search performance data – like the queries driving traffic – *within* your GA4 reporting, giving a more holistic view of your website’s performance.
- Direct Linking: As of early 2026, the connection is streamlined within GA4’s Admin section. You no longer need to manually create custom reports.
- Search Console Reporting: Current systems include pre-built reports showing organic search landing pages, queries, countries, and devices.
- Enhanced Data Insights: GA4 now features the ability to segment Search Console data by user demographics and behaviour, providing deeper personalisation opportunities.
- Index Coverage Analysis: You can view Search Console’s index coverage reports directly in GA4, helping identify and address any indexing issues impacting your Australian search rankings.
In 2026, Australian businesses are increasingly focused on optimising for ‘zero-click’ searches, where users find answers directly in Google’s search results. Integrating GA4 and GSC is crucial for understanding these trends and identifying opportunities to improve your featured snippet and knowledge panel presence, vital for competing in the Australian market. Compliance with evolving privacy regulations also means accurate data attribution is more important than ever.
Instead of navigating these technical integrations yourself, let ROI.com.au handle the complexities of connecting GA4 and Google Search Console for your business. We can take care of all this for you. Contact our team today to discuss how we can unlock the full potential of your website data.
