As of early 2026, AI-powered search engines like Google’s Gemini and Bing AI prioritise understanding the *intent* behind a search query, not just keywords. This means structuring your website headings to clearly define topics and subtopics is crucial for ranking – AI ‘reads’ your headings to determine page relevance.
- Semantic HTML: Current systems include a strong preference for using HTML5 semantic tags like <h1> to <h6> in a logical hierarchy. Don’t skip levels!
- Keyword Clusters: Focus on ‘topic clusters’ – a core topic supported by related subtopics. Each subtopic gets its own H2 or H3 heading.
- Question-Based Headings: In 2026, AI excels at answering questions. Framing headings as questions (e.g., “What are the benefits of solar power?”) can significantly improve visibility.
- Long-Tail Keywords: Incorporate longer, more specific phrases within your headings to target niche searches.
Australian businesses need to be aware of the ACCC’s ongoing scrutiny of search engine practices. Optimising for AI isn’t about ‘gaming’ the system, but providing genuinely helpful and well-structured content that meets user needs. Furthermore, voice search via smart speakers is increasingly popular in Australia, making clear, conversational headings even more important.
Instead of navigating these technical complexities yourself, let our team at ROI.com.au handle your AI search optimisation. We can take care of all this for you.
