Call extensions directly add your business phone number to your Google Search ads, making it easy for potential customers in Australia to contact you with a single tap – particularly crucial on mobile devices. As of early 2026, these extensions significantly boost ad visibility and click-through rates by providing immediate access to your business.
- Call Reporting: Current systems include advanced call tracking, allowing you to measure calls generated directly from your ads, and attribute them to specific keywords.
- Location Extensions Integration: Call extensions now features seamless integration with Google Business Profile, automatically displaying your nearest location alongside your phone number.
- Call Scheduling: You can now set specific hours when your call extensions are active, ensuring calls are only routed during business hours.
- Lead Form Integration: For certain campaigns, you can offer a ‘Call Back’ option, capturing lead details via a form instead of an immediate call.
In 2026, Australian consumer behaviour continues to favour mobile-first interactions. Optimising for direct calls is vital, and compliance with the Australian Communications and Media Authority (ACMA) regarding call recording and privacy is paramount. Accurate call reporting is also essential for demonstrating ROI to stakeholders and justifying your marketing spend.
Instead of navigating these technical details and ensuring full compliance yourself, let ROI.com.au handle your call extension strategy. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can optimise your Google Ads for maximum call volume and qualified leads.
