Twitter, now known as X, functions as a real-time marketing and customer engagement platform, leveraging short-form posts (“Posts”) and trending topics to increase brand visibility and drive traffic to your Australian business.
- X Pro (formerly TweetDeck): Current systems include advanced scheduling and multi-account management, crucial for businesses managing multiple campaigns.
- Communities: X now features dedicated Communities, allowing you to target specific interest groups within Australia – ideal for niche businesses.
- X Premium (formerly Twitter Blue): Offers enhanced analytics, prioritised ranking in replies, and longer Post lengths, boosting organic reach.
- Advertising Platform: Sophisticated targeting options based on interests, demographics, and behaviours, allowing for highly personalised ad campaigns.
In 2026, Australian businesses must be mindful of the Online Safety Act 2021 when engaging on X, particularly regarding managing online abuse and misinformation. X’s content moderation tools are continually evolving to assist with compliance, but proactive monitoring remains essential. Furthermore, integrating X with your existing CRM and marketing automation systems is now commonplace for lead generation and customer service, offering a seamless customer journey.
Navigating these features and ensuring compliance can be time-consuming and technically challenging. Instead of struggling with these complexities, our team at ROI.com.au can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored X strategy for your Australian business.
