As of early 2026, AI search engines – like Google’s Gemini and evolving Bing systems – heavily prioritise structured data and entity recognition on contact pages to verify business legitimacy and provide accurate information directly in search results. This means simply having a contact form isn’t enough; the *way* that information is presented is crucial for ranking.
- Schema Markup Implementation: Current systems include advanced schema markup options for ‘LocalBusiness’, ‘ContactPoint’, and ‘Person’ to clearly define your business type, contact methods, and key personnel.
- NAP Consistency: AI algorithms now features rigorous checks for Name, Address, and Phone number (NAP) consistency across your website and Australian business directories (like TrueLocal and Yelp AU).
- Real-Time Chat Integration: Integrating live chat, and clearly marking it with schema, signals responsiveness and improves user experience – a key ranking factor.
- Accessibility Compliance: In 2026, AI prioritises accessible websites. Ensure your contact page adheres to WCAG 2.2 guidelines for screen readers and other assistive technologies.
Australian businesses need to be particularly mindful of ABN validation and Australian Privacy Principles (APP) compliance when displaying business details. Incorrect or incomplete information can negatively impact your search visibility and potentially lead to penalties. Furthermore, AI is increasingly adept at understanding colloquial Australian addresses, so ensure clarity and consistency in formatting.
Instead of navigating these technical complexities yourself, let ROI.com.au handle the optimisation of your contact page for peak AI performance. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored strategy for your business.
