ChatGPT, as of early 2026, functions as a powerful text generation tool that can rapidly draft survey questions and response options based on your specified needs and target audience. It leverages advanced natural language processing to create surveys tailored to gather specific insights.
- Question Generation: Input a topic (e.g., “customer satisfaction with coffee”) and ChatGPT will generate multiple-choice, open-ended, or rating scale questions.
- Response Option Creation: Specify the type of responses you need (e.g., Likert scales, demographic data) and ChatGPT will populate options.
- Survey Logic & Branching: Current systems include the ability to prompt ChatGPT to create basic survey logic – for example, “If the customer answers ‘no’ to question 1, ask question 2”.
- Tone & Style Adjustment: You can instruct ChatGPT to write in a formal, informal, or industry-specific tone, optimising for your brand voice.
In 2026, Australian businesses must be mindful of privacy regulations like the Privacy Act 1988 and the Australian Privacy Principles (APPs) when collecting data. ChatGPT can assist in phrasing questions to ensure compliance, but it’s crucial to review all generated content for potential bias or breaches of privacy. Furthermore, ensure your survey platform (Qualtrics, SurveyMonkey, etc.) is fully compliant with Australian data handling requirements. Now features within ChatGPT allow for data anonymisation prompts, but this should be verified by legal counsel.
Instead of navigating the technical complexities of prompt engineering, privacy compliance, and survey platform integration, let ROI.com.au handle the entire process for you. Contact our team today and we can take care of all this for you.
