‘People Also Ask’ (PAA) boxes are dynamically generated by Google’s algorithms to surface questions users are actively searching for related to your primary keyword, aiming to provide comprehensive answers directly in the search results. Optimising for these boxes involves identifying and directly answering these related questions on your website, signalling to Google your content is a valuable resource.
- Keyword Research Integration: ROI.com.au’s platform now features direct integration with advanced question research tools, identifying high-volume ‘People Also Ask’ queries specific to your industry and target Australian audience.
- Content Gap Analysis: Our system automatically analyses your existing content, highlighting gaps where you aren’t addressing relevant PAA questions.
- Schema Markup Automation: As of early 2026, current systems include automated schema markup implementation, specifically utilising the ‘FAQPage’ schema to clearly define question-and-answer sections for Google’s crawlers.
In 2026, Google’s algorithms are increasingly prioritising E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals. For Australian businesses, this means demonstrating local expertise and adhering to Australian Consumer Law when providing answers. Content must be accurate, up-to-date, and clearly attribute expertise – something ROI.com.au helps you achieve through verified content creation and author profiles.
Instead of navigating the complexities of keyword research, schema implementation, and content optimisation yourself, let our team handle it. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored strategy for dominating the ‘People Also Ask’ boxes and driving more qualified traffic to your website.
