Google Analytics 4 (GA4) itself is a fundamentally *free* web analytics service, but understanding the total cost for your business in 2026 involves considering implementation, ongoing maintenance, and potential integration with other marketing tools.
- Data Limits: While the core platform is free, GA4 has data processing limits. Exceeding these limits – particularly for very large Australian businesses with high website traffic – can incur costs for additional data processing.
- BigQuery Export: Exporting raw, unsampled data to Google BigQuery for advanced analysis is free for the standard tier, but larger datasets require paid BigQuery storage and query costs.
- Enhanced Measurement: GA4 now features automatically collected events like page views, scrolls, outbound clicks, site search, video engagement, and file downloads, reducing the need for custom coding.
- Privacy Compliance: Current systems include robust privacy controls to align with Australian Privacy Principles (APPs) and evolving data regulations.
In 2026, Australian businesses are increasingly focused on data-driven decision-making, and GA4 is central to this. However, correctly configuring GA4, ensuring data accuracy, integrating it with your advertising platforms (like Google Ads and Meta), and interpreting the data requires specialist knowledge. Failing to do so can lead to inaccurate reporting and missed opportunities to optimise your marketing spend.
Instead of navigating these technical complexities yourself, let ROI.com.au take care of all this for you. Contact our team today to discuss your GA4 needs and how we can unlock the full potential of your website data.
