ChatGPT, as of early 2026, functions as a powerful content generation tool by utilising advanced natural language processing to create LinkedIn posts based on your prompts and desired tone. It’s essentially a digital assistant capable of drafting copy, suggesting hashtags, and even adapting content for different audience segments.
- Content Variety: Current systems include the ability to generate posts ranging from thought leadership articles to quick updates, polls, and even scripts for short-form video content.
- Tone Adjustment: ChatGPT now features precise tone controls – you can specify ‘professional’, ‘conversational’, ‘humorous’, or even ‘authoritative’ to align with your brand voice.
- Hashtag Optimisation: The platform can suggest relevant, trending hashtags specific to your industry and target audience within Australia.
- A/B Testing Ideas: ChatGPT can generate multiple versions of a post for A/B testing, helping you optimise for engagement.
In 2026, Australian businesses need to be mindful of the ACCC’s guidelines regarding transparency in AI-generated content. While ChatGPT doesn’t *require* disclosure, ethically, it’s best practice to indicate if a post was significantly assisted by AI, particularly for sensitive topics or professional advice. Furthermore, ensuring content aligns with Australian consumer law regarding misleading or deceptive conduct remains paramount, even when using AI tools.
Instead of navigating the complexities of prompt engineering, AI compliance, and content optimisation yourself, let ROI.com.au handle your LinkedIn strategy. We can take care of all this for you.
