A 404 error signals that a webpage a user is trying to access can’t be found on your website. Effectively managing these errors is crucial for maintaining a positive user experience and protecting your search engine rankings, as Google and other search engines penalise sites with numerous broken links.
- Custom 404 Pages: Current systems include the ability to create visually branded 404 pages that guide users back to functional areas of your site.
- Automated Redirects: Our platform now features intelligent redirect mapping, automatically suggesting 301 redirects from old or broken URLs to relevant, existing pages.
- Broken Link Monitoring: We proactively scan your website daily for broken internal and external links, alerting you to issues before users encounter them.
- Search Console Integration: Direct integration with Google Search Console allows us to identify 404 errors impacting your organic search performance.
In 2026, Australian businesses are increasingly focused on maintaining strong digital presences, and a high bounce rate caused by 404 errors can significantly impact conversion rates. Furthermore, adhering to Australian Consumer Law requires websites to function as advertised, meaning broken links can potentially lead to customer dissatisfaction and even complaints. Optimising for mobile-first indexing also means ensuring a seamless experience across all devices, including error page handling.
Instead of navigating the complexities of server configurations, redirect rules, and ongoing monitoring, let ROI.com.au handle your 404 error management. We can take care of all this for you.
