The most effective way to test Google Ads copy in 2026 is through A/B testing, leveraging Google’s automated and advanced experimentation features to determine which ad variations resonate most with your target Australian audience and drive conversions.
- Automated Experiments: Current systems include Google Ads’ built-in experiment functionality, allowing you to test multiple headlines, descriptions, and calls to action simultaneously.
- Dynamic Creative Optimisation (DCO): Now features enhanced machine learning that automatically combines different ad elements to show the most relevant combination to each user.
- Audience Signals Integration: In 2026, testing copy alongside refined audience signals (remarketing lists, customer match data, and similar audiences) provides deeper insights into performance.
- Performance Max Asset Testing: Google’s Performance Max campaigns now allow for granular testing of individual assets – images, videos, headlines, and descriptions – across all Google channels.
Australian businesses need to be mindful of ACCC guidelines regarding truthful advertising when crafting copy variations. Ensuring compliance with Australian Consumer Law is paramount, and testing should never involve misleading or deceptive claims. Furthermore, consider regional variations in language and cultural nuances when personalising your ads for different states and territories.
Instead of navigating these technical complexities and ensuring full compliance yourself, let our team at ROI.com.au take care of all this for you. Contact us today to discuss a tailored Google Ads strategy and unlock the full potential of your campaigns.
