Enhanced measurement in Google Analytics 4 (GA4) automatically tracks valuable user interactions on your website without requiring manual event coding, providing deeper insights into customer behaviour.
- Automatic Event Tracking: GA4 now features automatic tracking of page views, scrolls, outbound clicks, site search, video engagement, and file downloads.
- Google Tag Manager Integration: Seamless integration with Google Tag Manager allows for further personalisation and the addition of custom events beyond the automatically tracked ones.
- User Privacy Controls: Current systems include robust consent mode integration, vital for compliance with Australian Privacy Principles (APPs) and ensuring data collection respects user choices regarding data usage.
- Cross-Platform Tracking: Enhanced measurement works consistently across your website and any connected apps, providing a unified view of the customer journey.
As of early 2026, Australian businesses are increasingly focused on data privacy and demonstrating responsible data handling. GA4’s enhanced measurement, when configured correctly with consent mode, helps navigate these requirements while still delivering actionable insights. Optimising these settings is crucial for accurate reporting and informed marketing decisions, particularly with the evolving digital landscape and increased scrutiny from the ACCC.
Instead of navigating these technical complexities yourself, let ROI.com.au handle the setup and optimisation of your GA4 enhanced measurement. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can unlock the full potential of your website data.
