As of early 2026, AI search engines – like Google’s Gemini-powered results and emerging Australian platforms – prioritise pages demonstrating deep topical authority and user intent alignment, moving beyond simple keyword matching to understand *what* a service truly delivers and *who* it’s for.
- E-E-A-T Enhancement: Current systems include sophisticated evaluation of Experience, Expertise, Authoritativeness, and Trustworthiness, now featuring verifiable credentials and client testimonials directly impacting rankings.
- Schema Markup Expansion: Detailed service schema, including pricing, availability, and service areas (crucial for local Australian searches), is now mandatory for rich snippet eligibility.
- Intent-Based Content Clusters: AI favours pages answering specific user questions. ROI.com.au’s platform automatically identifies key intent clusters for your services.
- Multimedia Optimisation: AI now heavily weights video and interactive content demonstrating service delivery – think ‘show, don’t just tell’.
In 2026, Australian businesses must also consider the ACCC’s digital competition guidelines when optimising for AI. Transparent pricing and clear service descriptions are vital to avoid misleading search results and maintain consumer trust. Furthermore, AI is increasingly sensitive to regional variations in language and service needs – a Sydney-based plumber’s page needs to differ from one in Perth.
Instead of navigating these complex technical requirements yourself, let ROI.com.au handle the optimisation of your service pages for peak AI performance. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored strategy.
