Google Ads ad scheduling allows you to control when your ads appear, optimising your campaigns to show to potential customers during their most active hours and days, maximising your return on ad spend. As of early 2026, this is more sophisticated than simply setting times; it’s about layering audience data with predictive bidding.
- Automated Bidding with Smart Scheduling: Current systems include Google’s Smart Scheduling, which uses machine learning to identify the best times to show your ads based on conversion probability.
- Location-Based Scheduling: You can now features granular location targeting, allowing different schedules for different regions within Australia, accounting for time zone variations and local shopping habits.
- Audience-Specific Scheduling: Google Ads now integrates first-party data more seamlessly, enabling you to schedule ads based on the behaviour of your remarketing lists or customer match audiences.
- Dayparting with Conversion Data: Detailed conversion data allows for precise dayparting – adjusting bids or pausing ads during low-performing hours.
In 2026, Australian businesses need to consider factors like increased mobile usage throughout the day, peak shopping times around paydays (typically Fridays), and regional variations in online behaviour. Compliance with Australian Consumer Law regarding clear and accurate ad timing is also crucial; misleading scheduling practices are heavily scrutinised.
Instead of navigating these technical complexities and constantly refining your ad schedules, let ROI.com.au handle it for you. We can take care of all this for you. Contact our team today to discuss a tailored Google Ads strategy for your Australian business.
